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UK

Guest comment: Amazon’s Prime Day- the biggest loss leader in history?

July 12, 2017

This year’s record-breaking Amazon Prime Day results were up 60% and could top $3.5bn; but with discounts of 45% or more Amazon will lose significant sums against its regular prices. E-commerce delivery expert ParcelHero says Prime Day could cost Amazon $700 million, but is still the biggest sales hook of 2017.

E-commerce Amazon, retail, UK

Burt’s Bees to plant seeds in exchange for branded Snapchat selfies

July 7, 2017

This weekend, beauty brand Burt’s Bees is running a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

Mobile, Social media, UK

Picky fashion shoppers buy from just three online stores

July 7, 2017

The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.

E-commerce brands, content, retail, UK

Amstel lets consumers ‘Snatch’ free pints via augmented reality game

July 6, 2017

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

Content, Mobile, News, Social advertising, brands, technology, UK

Push Doctor raises $26.1m for digital health services

July 6, 2017

Europe’s largest digital health provider Push Doctor has announced that it has raised $26.1m in a Series B funding round led by ADV and Draper Esprit, taking the total funding for Push Doctor to date to over $37.5M.

Mobile, Social, Video Europe, global, technology, UK

Quarter of Brits ignoring smart tech features (despite paying for them)

July 5, 2017

Nearly a quarter (23%) of Brits use less than half of the functions on their smart gadgets and technology, with 26% admitting to paying for HD channels but not watching them, according to new research.

Mobile, News apps, marketing, media, technology, UK

Ad trading watchdog JICWEBS goes “full time” to combat online fraud and safety

July 4, 2017

JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.

Ads, Regulation advertising, media, Microsoft, UK

Amazon Prime Day revealed (as it woos new members with subscription discount)

June 30, 2017

Amazon has revealed that its third annual Prime Day will take place on and around 11th J?July 2017, enticing new members with a reduced subscription fee.

E-commerce Amazon, infographic, music, UK, video

“What’s in it for me?”: Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands

June 30, 2017

Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research.

Ads, Content, E-commerce, News brands, marketing, Regulation, UK

Rise of the “Fast Fashion” industry: Catwalk retail shops see 21% growth in 3 years

June 30, 2017

The Fast Fashion industry has grown 21% over the past 3 years, with retailers collaborating with celebs and reality stars the MOST successful brands, according to new research.

E-commerce brands, retail, Search, UK
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