Online Vs TV: Cadbury's ROI for every £1 media spend
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.
UK
Online Vs TV: Cadbury’s ROI for every £1 media spend
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.
123-Reg debuts ‘GlobalSign Website Passport’ for trusted sites
Domain registrar 123-Reg has partnered with GlobalSign (www.globalsign.co.uk), to launch the new GlobalSign Website Passport – designed to help businesses generate more customers and build consumer trust.
Volkswagen topples Volvo for most usable car site
Volkswagen offers automotive customers the best online customer experience, vertaking Volvo for the first time in three years, according to new research.
BBC hires Alan Sugar to ‘cure or kill’ YouView
The BBC and other UK broadcasters have hired Lord Alan Sugar to attempt to save the embattled YouView internet-connected set top box venture.
Linked-In growth reaches 1 sign-up per second
Want to see a social network at its Tipping Point? Take another look at Linked-In. The business socnet is starting to look a lot like Facebook did a few years back, and it’s had two new users since you read this headline. Linked-In audiences now top 100m people. More details, and implications for marketers…
Twitter@five – How the microblogging platform revolutionised customer communications
Microblogging phenomenon, Twitter, celebrated its fifth anniversary this Monday (21 March 2011). A new report from Virgin Media Business has revealed that 35 per cent of organisations in the UK are using social networking sites as part of their external communications, with one in ten firms now tweeting regularly.
Consumers see online shopping as ‘greener alternative to high street’
The majority of UK shoppers (72.9%) consider online shopping to be more environmentally friendly than shopping in the high street, which represents a 25% increase on 2009-10, according to new research.
It’s good to talk? Brits prefer surfing to speaking on their mobiles
Brits want to talk for only 10 minutes a day on their mobiles – preferring to surf, text and go social instead, according to new research.
Twitter campaign creates ‘World’s Shortest Recipe Book’
A charity recipe book is being launched through social media channel Twitter – Tweet Pie, the ‘World’s Shortest Recipe Book’, is crowdsourcing 140-character recipes to include in a book to be published later this year.