Magnum celebrates 25th anniversary with ‘biggest party on the Internet’
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition.
UK
IAB defines 1 second glimpse as an online ‘ad view’
The Internet Advertising Bureau UK has unveiled its guidelines for ‘viewable impressions’ for online display ads, defining an ad as ‘viewable’ if half of it appears in the browser for one second.
Google outbids Facebook for fleet of Wi-Fi drones
Google has outbid Facebook to buy a company that manufactures high-altitude drones, part of the technology giant’s efforts to bring internet access to far-flung corners of the world.
Google Glass goes on sale… for one day only
Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer.
Facebook ditches integrated mobile messenger with separate chat app
Facebook is making a major push towards mobile messaging following its $19bn purchase of WhatsApp, replacing the chat features in its existing apps with a standalone version.
Video viral of the week: Evian baby takes on Spider-Man with SnapChat teaser
Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. See why its our video viral of the week below…
Amazon turns kitchen into shopping cart with ‘Dash’ wand
Amazon has launched a new barcode scanner device, called ‘dash’, that lets users scan and orders groceries from the comfort of their kitchen.
Google takes ‘in-depth articles’ search to UK
Google is taking its in-depth article search tool to the UK after an initial launch in the US last year.
Google brings Nest ‘learning thermostat’ to UK
Nest, the home automation firm bought by Google in January, is launching in UK this week- under the claim it can bring home energy prices down by up to 29%.
Sky posts DVDs to subscribers with ‘Buy & Keep’ scheme
Sky has announced a new ‘Buy to Keep’ service that lets subscribers buy a film through their set-top box to watch immediately, with Sky also posting them a copy of the movie on DVD to keep in their collection.