Dragons Den meets Skype in crowdfunding first
Intelligent Crowd TV has launched a weekly webcast chat show to bring together entrepreneurs and investors, nationwide.
UK
Guest comment: Anonymity doesn’t equal cyber security
James Fox, director in the cyber security practice at KPMG in the UK, comments on the news that Tor users have been advised to check their computers for malware, following an announcement that the anonymising service has been hacked.
Murdoch papers slam Facebook for ‘audience tax’ publisher deals
News UK, the publisher behind The Times and The Sun, has criticised Facebook’s plans to encourage papers to publish their articles direct to the social network’s mobile app, branding the move an ‘audience tax’.
Criteo debuts cross device personalised marketing tool
Criteo has launched a new tool that lets clients run personalised ads across any screen on any device.
Facebook debuts 90’s-style chatroom app ‘Rooms’
Following the relaunch of its messenger earlier this year, Facebook has launched another standalone chat app for iOS and Android letting users create group chats around their favourite topics.
Is copywriting is dead? New documentary asks if craft is still relevant in digital world
Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft.
Warm weather behind slowest growth in online sales since 2010
The latest figures from the IMRG Capgemini e-Retail Sales Index have unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010.
Native ads growing in popularity (but marketers struggle to define them)
There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research.
Guest comment: The online opinion poll that could cost £13.2bn
Online surveys are at the heart of a lot of decision making these days particularly, as you would expect for on-line businesses. Many people assume that an on line survey is representative of the online population but the recent Scottish Referendum polls reveal that this is not necessarily the case. Steve Abbott, director at The … [Read more…]
Dove launches body confidence campaign across social media
Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms.