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UK

A day in the life of a YouTube star: Film sheds light on ‘Internet famous’

March 16, 2015

What is it like to be ‘YouTube Famous’? A new documentary, dubbed ‘The Creators’, takes a look behind the scenes of some of the most influential Vloggers in the UK today.

Video, Viral content, UK, YouTube

Jeremy Clarkson sent free Snickers in Twitter PR stunt

March 13, 2015

In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food.

Ads, Social advertising, marketing, media, Twitter, UK

Can YouTube solve the election debate debacle?

March 12, 2015

David Cameron and Ed Miliband have been considering a proposal to join a live internet ‘digital debate’ hosted on YouTube ahead of the general election campaign.

News, Video media, UK, YouTube

Top tips: Harness the Power of Your Data

March 10, 2015

There is often a sharp correlation between an increase in company profits and the degree to which they use data quality solutions. Derek Munro, Head of Product Strategy, Experian Data Quality explains why organisations need to adopt a data management plan that is focused on technology in order to see the greatest benefits in data … [Read more…]

Ads global, marketing, technology, UK

Why buy a smartwatch? Top 11 things to do with a digital timepiece

March 9, 2015

With the Apple Watch poised to launch today, Conjure, a company that creates apps for brands, is releasing data on Brits’ attitudes to smartwatches, listing the top 11 activities people plan to do on their new gadgets.

Mobile Apple, apps, brands, UK

Google takes car insurance comparison shopping site to US

March 9, 2015

Google has launched a comparison shopping service for car insurance in the US, two years on from its launch in the UK.

E-commerce, Search agencies, Europe, Google, Search, UK

Most primary school teachers say science being neglected- survey

March 6, 2015

Teachers need more support to inspire next generation of scientists, with many technology and engineering lessons being deprioritised in favour of literacy and numeracy, according to a new report out today.

News Europe, government, sport, technology, UK

Pet selfie mirror unveiled at Crufts

March 6, 2015

The world’s first Pet Selfie Mirror is launched by Canidae at the Kennel Club’s canine championship, Crufts.

Social Facebook, technology, Twitter, UK

Guest comment: Managing online employee reviews isn’t just an HR activity

March 6, 2015

The rise of Glassdoor, a website that lets employees post anonymous reviews of how companies treat staff, has turned industrial relations on its head. Richard Harrison, UK Managing Director of Reputation.com looks into the new phenomenon and how companies can manage negative reviews online.

Social email, Google, marketing, UK

Top mobile gaming tips: Keeping pace with the mobile transformation

March 5, 2015

Tim Axon, Head of Gaming at Maxymiser, discusses the importance of ensuring optimisation fits with the fast changing mobile gaming experience.

Ads, Mobile apps, content, technology, UK
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