UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.
Then behaviour of smartwatch users is evolving, indicating a divergence in the role of a smartwatch vs. a smartphone, according to new research.
Amazon shares have surged more than 18% in after-hours trading after it reported a surprise profit and better-than-expected sales figures that value the online retailer higher than Walmart for the first time.
Mahisha Rupan, senior associate, at technology and digital media law firm, Kemp Little comments on the fallout of the Ashley Maddison hack… offering guides on the legal implications.
A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries.
Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research.
As programmatic advertising gains a growing share of the digital market and the line between traditional direct and programmatic sales blurs, publishers that base their strategies in both channels boost revenues and CPMs, outperforming the market, according to a new report by The Boston Consulting Group (BCG).
People are being sent fewer spam emails than at any time in the past 12 years, with less than half of all emails deemed junk, according to new research.
The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed that UK online retail sales were up 18% year-on-year (YoY) in June, the highest recorded annual growth in 2015 and equating to £9.3 billion spent online.
More than half of employers fear they will not be able to recruit enough high-skilled workers, including the technology and digital sector, according to a new survey by the CBI.