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UK

Turkey Vs Potato: Greenpeace Xmas ad pitches comedy roast dinner battle

November 26, 2019
Turkey Vs Potato: Greenpeace Xmas ad pitches comedy roast dinner battle
Turkey Vs Potato: Greenpeace Xmas ad pitches comedy roast dinner battle

‘Turkey vs Potato, The Ultimate Roast Battle’ is Greenpeace UK’s alternative Christmas ad. Inspired by the popular ‘comedy roast’ format and made by agency Nice and Serious, the ad is all about the laughs at first but ends with a serious point about meat and its links to deforestation.

Ads, Content, Video, Viral Christmas, Europe, UK

Have Brits reached a subscription limit? Two thirds won’t pay more than £20 a month for TV streaming services

November 25, 2019
Have Brits reached a subscription limit? Two thirds won’t pay more than £20 a month for TV streaming services
Have Brits reached a subscription limit? Two thirds won’t pay more than £20 a month for TV streaming services

The majority of UK consumers (60%) won’t pay more than £20 per month for TV streaming services, with £10 the maximum monthly amount for a quarter (26%). That’s according to new research by The Trade Desk, which reveals just how judicious consumers are with their streaming spend, despite the growing number of subscription-based TV streaming services in the UK.

E-commerce, Video advertising, content, UK

Klarna launches dog-themed Pup Up in London

November 22, 2019
Klarna launches dog-themed Pup Up in London
Klarna launches dog-themed Pup Up in London

Klarna is officially launching its first ever UK dog-themed pup-up store in London – featuring a pup-up salon, a Kanine Kafe, a manipaws grooming station, personalised puppy products and a pawtrait station where people can get this year’s Christmas card picture drawn.

Ads Christmas, UK

Interest in UK tech jobs plunges as Europe prospers

November 22, 2019
Recruitment trends: Media and comms hiring spiked in October
Recruitment trends: Media and comms hiring spiked in October

Interest in UK tech jobs has fallen while the rest of Europe has seen searches surge, while US-based jobseekers are falling out of love with the UK tech scene as they increasingly look for work in mainland Europe, according to new research.

Ads Europe, global, India, technology, UK

UK viewers rate Aldi’s Amazing Christmas Show the most powerful Christmas TV ad of the year

November 22, 2019

Aldi’s Amazing Christmas Show is the most powerful ad of Christmas 2019, according to Kantar’s annual research into which festive TV advertising campaigns work best with viewers.

Ads, Content, Video, Viral advertising, brands, Christmas, music, UK

Google expands Duplex to web: Voice assistant can now buy you movie tickets

November 22, 2019
Google expands Duplex to web: Voice assistant can now buy you movie tickets
Google expands Duplex to web: Voice assistant can now buy you movie tickets

Google is expanding its Duplex service, moving “beyond voice” and coming to the web, letting users buy movie tickets with a few commands.

Ads, Content, E-commerce, Mobile, Search Google, technology, UK

Analytics skills essential for business survival in ‘data decade’

November 21, 2019
Analytics skills essential for business survival in ‘data decade’
Analytics skills essential for business survival in ‘data decade’

Professionals will need to learn data science skills to do their jobs and help their companies thrive in the next decade, say business leaders.

Ads analytics, technology, UK

Real-time customer intelligence ‘top priority for 2020’

November 20, 2019
Cookie-less advertising takes off: Use of first-party identifiers shows significant lift in views
Cookie-less advertising takes off: Use of first-party identifiers shows significant lift in views

Half of UK business leaders say their biggest priority for 2020 is gaining access to real-time customer intelligence (46%) in order to deliver engaging, personalised experiences for their customers, according to new research.

Ads brands, France, Germany, technology, UK

Wednesday ‘marks the start of growing Black Friday bonanza’

November 20, 2019
Wednesday 'marks the start of growing Black Friday bonanza'
Wednesday 'marks the start of growing Black Friday bonanza'

Black Friday is set to be bigger than ever, and could start as soon as this Wednesday – as last year searches for ‘Black Friday’ on ebay.co.uk shot up by 73% overnight on Wednesday 14th November, just under a week and a half ahead of the official occasion.

E-commerce advertising, brands, Christmas, eBay, UK

Top 10 Christmas ads 2019: Very beats John Lewis for emotional engagement

November 19, 2019
Top 10 Christmas ads 2019: Very beats John Lewis for emotional enagement
Top 10 Christmas ads 2019: Very beats John Lewis for emotional enagement

UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research

Ads, Content, Social, Video, Viral brands, Christmas, content, global, UK
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