Mystery brand ‘The Foundation’ to launch with crowd-sourcing campaign
Mystery brand ‘The Foundation’ will launch in Covent Garden on February 15th, backed by a social media campaign.
Alan Sugar Vs. Piers Morgan- Twitter battle benefits Great Ormond Street Hospital
Great Ormond Street Hospital in London benefited from a charitable donation after Piers Morgan and Alan Sugar donned their boxing gloves in a battle to collect the most followers on Twitter by Christmas.
‘Ouch map’ tracks most accident prone body parts on Twitter
An interactive social media experiment has been launched this week to map minor injuries and see which parts of the body Brits hurt most – the world’s first ‘Ouch Map’ has been launched by UK online health insurance provider Health365.com.
Social media users ‘are more demanding’
Consumers have much higher expectations of social media customer services compared to more traditional channels, according to new research.
Hilton runs Twitter campaign to promote 50% off bookings
Hotel chain Hilton Worldwide is running a campaign of Twitter to promote its new year sale, in partnership with agency Grape Digital.
Dominos iPhone app generates £1m in pizza sales
Domino’s Pizza has topped pizza sales of £1million with its iPhone ordering app.
Gawker hack triggers password resets at major sites
Millions of web users are being asked to reset their passwords as concerns spread over a major hacking attack. Yahoo, Twitter and LinkedIn have asked users to change their details, days after gossip site Gawker was hacked.
Twitter to open London office?
Twitter is set to open its first overseas office in London, according to a news report.
Twitter attracted 100m new members this year- report
Twitter has added more than 100 million registered accounts in 2010, and is now being used by 8% of all American internet users, according to new data.
Hitwise case study: Celebrity ‘Digital Death’ campaign boosts traffic to kids charity 13-fold
The celebrity Digital Death campaign has leveraged the power of Facebook, YouTube and Twitter, the three most popular social forums online to raise money for the Keep a Child Alive Foundation, according to new research from Hitwise.