Google to offer live Tube updates for London Olympics
Google has launched real-time service alerts for the London Underground, keeping commuters and travellers notified of any potential disruptions to their journeys.
Travel
Affiliate marketing: The AA drops Tradedoubler for Affiliate Window
The AA has closed their affiliate programme with Tradedoubler to establish an exclusive partnership with performance network, Affiliate Window.
London Underground gets Wi-Fi in time for Olympics
London Mayor Boris Johnson has hired Virgin Media to provide free Wi-Fi access on the London Underground this summer, with plans to charge for the service when the event is over.
Groupon teams up with Nokia for mobile location marketing services
Groupon is extending its mobile footprint internationally with product rollouts in more than 30 countries and strategic relationships with a number of industry partners, including a location-based marketing deal with Nokia.
National Rail debuts mobile site for instant rail updates
National Rail Enquiries has launched a new version of its site optimised for mobile users, providing rail travellers with instant access to up-to-the minute train information.
Top tips: 5 steps to win back your email subscribers
It’s an old business adage that retaining existing customers is more valuable than acquiring new ones, but what are the pitfalls of emailing inactive subscribers? Kara Trivunovic, Global Director, Strategy and Market Innovation, StrongMail offers five steps towards an effective reengagement programme.
Digital accounts for nearly a third of UK radio audience
The number of online radio listeners in the UK rose 16.4% during 2011, accounting for 29.1% of the total audience, according to the latest RAJAR figures.
Trip Advisor forced to drop ‘trust’ claim from website
UK ad watchdog the Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing claims, following complaints by hotels that the site had said that its holiday reviews could be “trusted”.
Video travel guides available for 55 destinations
Travelguide publisher Columbus has boosted the content available to licence with over 500 city guide videos.
Amaze creates Facebook app for LateRooms
Discount hotels specialist LateRooms.co has appointed full service marketing and technology company, Amaze, to create a Facebook application (app) that socialises its hotel booking process.