Google boosts travel content with Frommer’s guidebooks acquisition
Google has bought Frommer’s, a publisher of popular travel guidebooks, as the internet giant looks to boost its travel and local content.
Travel
Video viral of the week: KLM plays airline matchmaker with ‘Meet and Seat’
KLM’s quirky ‘Meet and Seat’ passenger matchmaking campaign has already drawn many plaudits. Now it’s ramping up awareness with a number celebrity endorsements on YouTube. See why it’s our video viral of the week here…
Expedia and Booking.com face OFT investigation into hotel room discounts
The operator of Holiday Inn is under investigation for signing a potentially unlawful deal to limit discounts on rooms.
Guest comment: If More Were Less – How Incremental are Sales in the Performance Channel?
Questions of incrementality are becoming more pertinent to advertisers and the performance marketing industry is getting better at responding to them. With margins becoming tighter and questions continuing to be asked, it is important that the channel is able to demonstrate that sales being driven are incremental. Matt Swan, Client Strategist at Affiliate Window writes…
Asda Money launches UK website for financial services
Supermarket giant Asda has teamed u[p with Lbi to launch Asda Money, the new online home for Asda financial products and services.
‘Cheap holidays’ most searched travel term online
‘Cheap holidays” is the most common key phrase used by travellers looking for holidays online, showing that cost is an increasingly important factor for holidaymakers, according to new research.
Lastminute ramps up marketing with Affiliate Window partnership
Online travel retailer lastminute.com has launched an affiliate programme with global performance marketing network, Affiliate Window.
Virgin Media’s summer of free Wi-Fi at tube stations begins
Virgin Media has switched on free Wi-Fi internet at four of London’s underground tube stations, offering free mobile surfing on the go for a limited time only.
National Rail launches travel planner smart TV app
National Rail Enquiries (NRE) has launched a SmartTV app enabling passengers to plan their train journey from the comfort of their living room.
Indian online ad spend to rise 54% this year
The Indian online advertising market, including classifieds, will grow by a huge 54% in the next 12 months, according to new data.