technology
European digital ad spend catching TV
Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment.
Engagement evolution and the power of digital in the NFP sector


No matter what industry you are in, engaging with your customers, members or audience is vital to the success of your organisation. In today’s technology-driven society, this means far more than having an aesthetically pleasing website or a mobile app. Placing digital at the heart of an engagement strategy will be vital in keeping your … [Read more…]
Unilever at Cannes: Modern marketing is about ideas, trust and transformation
Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasis ‘marketing to people’.
Promotions without discounts: Luxury beauty site boosts sales by third
Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting.