Google has made its Life Sciences health technology firm the first new company created under the Alphabet umbrella, at the web giant looks to make a clear distinction between its core ad business and its more speculative technology ventures.
Were the Luddites wrong after all? A new report indicates that technology has created more jobs than it has destroyed in the past 144 years by shifting work to other areas.
Google has launched ‘OnHub WiFi router’, pitched as an alternative to frustrating home routers that lose connection easily.
Millenials are more than twice as likely as other generations to believe advertising is becoming more relevant to them, according to new research.
Sports Directs’ sister company Swimshop has seen a 41% customer participation rate with new promotions technology that gives shoppers the chance to win their purchases for free.
In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons. Data collected by the beacon was stored anonymously on ad platform Unacast, … [Read more…]
Will marketers become able to target products and services based on the sensitive personal data of not just you, but also your friends? That’s what Facebook believes according to latest patent filings.
A new hashtag campaign on Twiter aims to shatter the myth than engineering is a male-only profession, encouraging female engineers to highlight their achievements on the social network.
The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data.
Heritage fashion brand French Connection is partnering exclusively with global performance marketing network Affiliate Window.