ITV Commercial has struck a new partnership with programmatic ad platform, RadiumOne, that will see the broadcaster synchronise its broadcast TV commercials with ads served to potential viewers online that check their mobiles during commercial breaks.
Sky has launched a new service called Sky Q that blends live and on-demand TV as it tries to compete with the likes of Netflix.
With the festive shopping frenzy looming, Campbell Williams, Director of Strategy and Marketing at Six Degrees Group discusses the importance of IT infrastructure the busy time of Black Friday.
With a flood of consumer data now available to brands, there has emerged a new role: the Chief Data Officer (CDO). New research looks at how businesses are transforming their decision making processes, with big data at the centre.
Businesses invest huge sums of money refining their customer experiences. However, what if this was turned around? What if more of that investment was focused internally – applying the same user centred design and technology to improve business performance? Andy Franks, Business Director at Box UK, discusses the benefits that this approach might bring and … [Read more…]
TalkTalk is offering all its customers a free upgrade to compensate for the recent cyber attack, in which thousands of people’s personal data was leaked online.
Argos has apologised after customers trying to take up pre-Christmas discounts could not access the retailer’s website due to it being out of action for much of yesterday. Customers across the country took to social media account to complain about being unable to access the Argos site.
Over 87% of fast growing businesses reported that the marketing department has an influential role in setting overall business strategy, according to new research.
Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising.
MasterCard is launching its Masters of Code competition with a London hackathon on November 14th and 15th at the Impact Hub in Westminster.