Facebook and Instagram launch interactive videos for brands
Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos.
technology
Snapchat adds 3D video stickers
Snapchat has introduced 3D stickers which can be pinned to an object in a video, as the popular chat app continues to boost engagement with new features.
Former AOL and WPP executive Brian Fitzpatrick joins Smartology board
Contextual digital advertising company Smartology has appointed Brian Fitzpatrick as a non-executive board director as it embarks on the next phase of its growth plan.
Guest comment: When are we, the marketers, going to admit that we aren’t doing a very good job?
With the number of tasks, channels and platforms the average marketer has to deal with these days it’s no wonder marketers are failing. Chris Pitt, Head of Marketing at Vertical Leap explains how software and automation has made his own team work better.
Newspaper giants attack “illegal” ad blocking Brave Browser
A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers.
Microsoft AI creates ‘new’ Rembrandt painting
Microsoft is showing off its artificial intelligence abilities, with a new program that can produce an ‘original’ Rembrandt painting based on the master’s old works.
2b r nt 2b: Skakespeak app lets fans text like the Bard
A new mobile app which adds a Shakespearean touch to your text messaging, has been launched to mark the 400th anniversary of the Bard’s death.
Contactless payments: Third of consumers lack trust
Contactless card payments have been on the increase in the past twelve months particularly since the limit increased from £20 to £30 in September 2015- but trust is still a major issue, according to a new poll.
Top tips: Making connections – gaining value from the Internet of Things
The Internet of Things (IoT) is expected to comprise more than 21bn objects by 2020, the sum total of which will produce a great deal of data. Darren Cooper, Director of Industry Solutions, Europe, Stibo Systems looks at the the importance of identifying objects and where they are in the IoT, and the value and … [Read more…]
Guest comment: Programmatic needs to empower the value of brand advertising
For digital brand advertising to realise its programmatic potential, advertisers must first embrace the value of digital brand itself, says Paul Lowrey, Group Head at Collective