Samsung partners food blogger Jack Monroe for TabPro S campaign
Samsung has launched a new video camapgin to promote its new TabPro S hybrid laptop, recruiting popular food blogger Jack Monroe.
technology
Future tech: 5 ways immersive experiences are changing the marketing rules
The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the rules of marketing, according to a new report.
Two-thirds of Olympics TV viewers will be second-screening- report
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne.
Smart cities warning: UK councils ‘not on track delivery’
Many local governments are lacking the budget, leadership and capability to progress smart initiatives and connected technology in cities across the UK, according to new research.
Beyond touchscreens: The future of interaction [INFOGRAPHIC]
It’s hard to remember a world without touch screen interfaces, but how might we interact with technology in the future? This new infographic from ShopSmart looks at the potential for holograms, bendable screens and even mind-control…
Google ‘Expanded Text Ads’: 20% increase in CTRs
Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). Two months on, tech partner Kenshoo reports on how the new format is performing.
Creepy or cool? Consumers embrace smart tech to boost in-store purchase decisions
Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.
Marketing departments ‘biggest time wasters’ for meetings
Marketing departments are the biggest time wasters in meetings., costing £1,400 per employee per year, according to a cross-industry study.
Small business ‘unaware of benefits of programmatic marketing’- survey
Half of UK small to medium sized business believe they are being ‘priced out’ of marketing automation, but many are not aware of how the practice coould benefit them, according to a new report.
Sky shakes up TV market: Now TV ‘smartbox’ and £9.99 triple play package
Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband.