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technology

Zuckerberg’s manifesto: Fake news, society and the role of social media

February 21, 2017

Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as … [Read more…]

Content, Regulation Facebook, global, media, technology, USA

CRM managers ‘lack the data and strategy to communicate with customers effectively’

February 21, 2017

Fewer than one in five (17%) CRM managers believe that their CRM work is clearly contributing to their company’s revenue, according to new research.

Ads CRM, marketing, technology, UK

The path to becoming CTO [INFOGRAPHIC]

February 17, 2017

What does it take to become a Chief Technology Officer? Agile8 has put together an interactive infographic showing how some of the world’s top CTOs got their position.

News infographic, technology

Future fitness: How the Internet of Things will change gyms

February 17, 2017

From exercise bikes that let you compete with friends online to virtual personal trainers, the internet of things is transforming out work out routines. This new video from Intel looks at the gym of the future.

Mobile Amazon, technology, video

Consumers want more retail apps to incorporate AI and AR

February 16, 2017

Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found.

Ads, E-commerce, Mobile apps, brands, retail, technology

Ford invests $1bn in self-driving AI start-up

February 14, 2017

Ford is investing $1bn (£800m) over the next five years in artificial intelligence (AI) company Argo, as the car giant looks to expand into self driving cars.

Mobile, News Google, technology

LoopMe and adsquare combine AI and location data for mobile video marketing

February 10, 2017

Mobile video platform LoopMe is now integrated with adsquare, a mobile data exchange, following successful campaign collaboration with Ad Tech unit, Cadreon.

Ads, Content advertising, brands, marketing, mobile marketing, technology

Twitter losses double despite “Trump effect”

February 10, 2017
Twitter revenue beats expectations but user growth falters
Twitter revenue beats expectations but user growth falters

Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President.

Ads, Content, Social advertising, Facebook, media, sport, technology

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

February 10, 2017

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

Ads, Content, Social, Video, Viral advertising, brands, media, technology

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

February 10, 2017

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

Ads, Content, E-commerce, Mobile, Social advertising, brands, marketing, technology
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