Retail earthquake: Amazon buys Wholefoods for $13.7bn
Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector.
technology
Samsung in VR partnership with BuzzFeed and NowThis
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.
Avoiding harmful bots: How DSPs handle non-human traffic
Jamuna Nallainathan, Senior Manager, Audience Marketplace, EMEA, at Yahoo looks at why ad tech providers such as demand side platforms may ultimately be in the best position to help advertisers detect fraud.
Google sells robotics firm to Japan’s Softbank
Boston Dynamics, known for its robots such as Atlas and BigDog, has been sold by Google to Japanese telecoms giant Softbank for an undisclosed sum.
L’Occitane mobile location campaign lights up high street
L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.
UK Election: Which party has the best direct marketing campaigns?
If the election was based on direct marketing alone, the Scottish National Party would walk away with a victory, whilst, Labour would steal the leadership away from the Conservatives, accoridng to new research.
Hands-free future? Majority of consumers expect voice to go mainstream within 10 years
New research from marketing technology company Wiraya, in partnership with YouGov, has revealed that 71% of consumers think voice will be used for one or more daily tasks in 10 years’ time.
Conservative sentiment falls level with UKIP after second election debate
Sentiment towards the Conservative Party across Twitter and Facebook has fallen level with UKIP following the televised debate on BBC One last night, according to new research.
UK mortgage giants “failing customers online”
Three of the UK’s biggest mortgage providers have hit rock bottom when it comes to online experiences, according to research from financial experience design agency Dock9.
Technology trends: Effect of brexit vote on technology consumption
Over half (58%) of UK consumers said they are now more likely to shop around following Brexit price increases on tech, with nearly a quarter of those asked (21%) stating they would consider switching allegiance from their usual brand of technology, according to new research.