technology Archives

Path to purchase: Just 13% of businesses manage customer journeys at scale

October 25, 2018

Brands will fail to meet customer expectations unless they seize the opportunity to harness the power of real-time journey analytics and orchestration, according to new research.

UK and US trade bodies unite to fight ad fraud

October 23, 2018

UK ad organisations JICWEBS and TAG have teamed up to unify the US and UK standards programs, effective Jan 1st 2019.

GlobalWebIndex uses chatbots in new mobile survey data platform

October 18, 2018

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

Education trends: Digital skills gap ‘still a threat to UK growth’

October 18, 2018

Regional divides in the education system, a lack of awareness of the opportunities available and a misaligned curriculum, continue to leave students unprepared to engage with the UK’s booming digital economy, which is growing 2.6 times faster than other industries, according to new research.

Fashion sizing software EyeFitU launches B2B platform

October 15, 2018

The EyeFitU patented Sizing Engine is now available for integration via a SaaS model for online stores and offers consumers personalised sizing recommendations when shopping online.

IoT projects ‘expected to deliver payback within 3 years’

October 12, 2018

IoT has reached the stage of early mainstream adoption, with over half of business and IT leaders expecting RoI from IoT projects within three years.

Brits want to be their own boss: a quarter of UK adults have ambitions to start a business

October 12, 2018

With more than half a million new businesses being created across the country each year, Studio Graphene has commissioned an independent survey among over 2,000 UK adults to find out just how many people harbour ambitions to start their own company.

Bridging the digital skills shortage: How should businesses equip their employees?

October 11, 2018

Whilst Millennials and Generation Z expertly use digital technology – as, for the most part, it’s had a natural introduction into their lives – the older generation can often experience difficulties with unfamiliar workplace technology and software. Gavin White, Managing Director at Autotech Recruit, looks at how business owners can successfully bridge the skills gap.

Bid Caching – An innovation in programmatic or reopening the trust wound?

October 10, 2018

Over the summer, a new programmatic marketing technique called ‘bid catching’ sparked controversy. The innovative but potentially opaque process extended the life of failed ad auction bids by tweaking the ad criteria. Oliver Gold, UK MD at YOC explains why this breached trust and offers a way to prevent it happening again…

Tumblr AR art exhibition tackles mental health perceptions

October 9, 2018

Social media platform Tumblr has launched of ‘Seen’, a unique art exhibition exploring the hidden depths, complexities and perceptions of mental health.