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technology

Right to reply: M&S ‘digital lab’ brings closer ties to digital and in-store sales

February 6, 2013

Marks & Spencer is launching a ‘digital lab’ to speed retail technology development. This will involve prototyping and developing a range of e-commerce and in-store technologies, as well as digital marketing platforms for employees to use within the organisation. Heikki Haldre, founder and chief executive of virtual fitting room Fits.me looks at the new trend … [Read more…]

Uncategorized digital marketing, marketing, retail, technology

Facebook facial recognition returns as default

February 5, 2013

Facebook has reintroduced its controversial tag suggest feature for photos, following its temporary suspension over privacy fears last year.

Uncategorized content, Facebook, Privacy, technology

Ofcom could use older mobile airwaves to boost 4G

February 4, 2013

Ofcom is considering proposals to use parts of the radio spectrum currently used for older mobile services to run 4G, in a bid boost high-speed mobile access in the UK.

Uncategorized technology, UK

Weborama debuts behavioural analysis tool for publishers

February 4, 2013

Weborama has launched an audience behavioural analysis tool for publishers, letting clients boost their targeted advertising through a one-stop interface.

Uncategorized advertising, technology

Shopping companion Stuffster tracks online price drops

February 4, 2013

A new shopping site Stuffster has launched, letting consumers track items and alerts them when the price drops to what they want to pay.

Search, Uncategorized Amazon, brands, technology

Top tips: Measuring and evaluating your social media effort

February 1, 2013

For advertisers, doing social media “at scale” isn’t easy. Social media is more than just PR, viral campaigns, Twitter, Facebook, brand monitoring or evangelist blogs. Gary Angel, President of Semphonic, argues that if you’re treating social media as a single function then you’re almost certainly doing it wrong…

Uncategorized analytics, Facebook, marketing, media, technology

Top tips: Can you tell if your attribution model is working when your customer calls?

January 31, 2013

Call tracking is used by top brands in the UK (TUI, British Gas and the like) which are also investing more marketing budget in attribution modelling. The issue is how they link the two. Ross Fobian, CEO and co-founder of ResponseTap, explains the issues and what can be done to fuse the two marketing practices.

Search, Uncategorized analytics, brands, marketing, technology

Channel 4 debuts ‘social login’ to boost personalisation

January 30, 2013

Channel 4 has introduced ‘social login’ technology on its website in a bid to improve personalisation for viewers and offer more targetting options for its advertisers.

Uncategorized content, CRM, media, technology, UK

Right to reply: Writing off Apple is premature despite disappointing results

January 25, 2013

This week saw shares in Apple dip 10% on dissapointing iPhone sales. Professor Loizos Heracleous at Warwick Business School says those writing off Apple after its disappointing earnings update are premature.

Uncategorized Apple, China, Christmas, iPad, technology

Google breaks records with $50bn revenues

January 24, 2013

Google’s profits are back on track, reporting $50bn in revenues for 2012 and a rise in profits during the fourth quarter of last year.

Uncategorized Google, technology, UK
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