Google links ads to discounted taxi rides
Google has patented new technology that links online ads to free or discounted taxi rides, aimed at venues such as restaurants, theatres and shops.
technology
Suttons Seeds boosts conversions by 112% boosts ecomeerce via ‘learning’ search technology
Suttons Seeds worked with SLI to implement learning site search technology to help visitors find products they wanted. This case study looks at how the garden equipment and seeds supplier got a 112% higher conversion rate for site search users with learning search.
Google Glass motorist cleared in landmark case
A California woman has been cleared of dangerously driving while wearing a Google Glass as the judge rejected the case.
Sentiment gets £1m funding boost to take ‘social to the contact centre’
Social intelligence and engagement platform Sentiment has secured £1 million in a Series A financing led by Elderstreet Investments, with participation from AIM listed technology company Netcall.
Ecommerce trends for 2014: End of year sales signal two-track retail market
The record level of online sales this holiday season has highlighted the ‘two-track’ nature of retailing – a new paradigm where traders with a higher commitment to technology and a multichannel approach are in the fast lane.
MoneySuperMarket boosts online ad visibility with Meetrics
Price comparison website MoneySuperMarket has appointed Meetrics to address the increasing issue around online ads being served but never seen – a consequence of the rise in the automated buying and selling of online advertising.
CES 2014: What caused the biggest social media buzz?
CES has been a big conversation in the media this month, , particularly on Twitter. With varied responses to the emerging technologies, Hotwire PR/33Digital looks at the top 10 brands being talked about and the top 5 trends being mentioned
Google buys gadget maker Nest Labs for $3.2bn
Google has bought technology firm Nest Labs, founded by iPod inventor Tony Fadell, in a $3.2bn deal that could help the internet giant rival Apple in terms of hardware.
BMW showcases self-driving cars with smooth ‘drift’
BMW has unveiled its version of self-driving cars that can “drift” around bends and slalom between cones.
Mobile trends: Text messages fall in 2013 as chat apps rise
The number of text messages being sent in the UK has fallen for the first time ever as more people turn to Whatsapp and iMessage, according to new research looking into mobile trends.