Telegraph debuts two new mobile ad formats
The Telegraph Media Group (TMG) has teamed up with Celtra to launch two advertising formats for The Telegraph’s mobile site.
technology
Microsoft chief sorry for saying women should not ask for pay rise
The new boss of Microsoft has apologised after his comments on women in the workplace sparked a wave of criticism for being sexist, claiming women should not ask for a pay rise and should have “faith in the system” instead.
Firms failing to connect customer experience and employee engagement
Despite customer experience (CX) and employee engagement (EE) regularly leading lists of CEO priorities, nearly two thirds (64%) of organisations are failing to integrate feedback across the two areas, according to research.
Jaguar uses Google Glass in latest campaign
Jaguar is using Google Glass to help deliver its latest campaign, which builds on the luxury car maker’s successes of its “British Villains” advertisements from earlier this year.
Microsoft creates room-based gaming technology
Microsoft has revealed a prototype gaming system that turns any room into an interactive, augmented reality display.
Lexus offers virtual test drive with Oculus Rift
Lexus is one of the first brands to use Oculus Rift virtual reality technology to promote its new NX car model.
Sky invests $5m in native ad tech firm
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.
Adidas adopts ‘mobile first’ native video format from Unruly
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web.
Flora embarks on £10m marketing drive with interactive mobile campaign
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.
PayPal to split from eBay in 2015 floatation
eBay is planning to split off its payments system PayPal into a separate company next year, amid claims they are holding each other back.