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TikTok owner Bytedance generates $7bn in first half of 2019

October 2, 2019

Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.

Ads, Content, Mobile, Video, Viral advertising, China, media, Search, UK

Celebrity influencers ‘boost millennial gardening activity’

October 1, 2019

There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.

Ads, Social, Video, Viral Facebook, media, Search, Twitter, YouTube

Dropbox revamp: ‘Spaces’ desktop app boosts team collaboration

September 27, 2019
Dropbox revamp: ‘Spaces’ desktop app boosts team collaboration
Dropbox revamp: ‘Spaces’ desktop app boosts team collaboration

Dropbox has undergone its biggest redesign yet, with the launch od ‘Dropbox Spaces’ a new desktop app designed as an evolution of the shared folder into a collaborative workspace for teams.

Mobile content, Search, technology

Google makes 3,000 deepfake videos (to fight deepfakes)

September 27, 2019
Google makes 3,000 deepfake videos (to fight deepfakes)
Google makes 3,000 deepfake videos (to fight deepfakes)

Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation

Content, Regulation, Video, Viral Entertainment, Facebook, Google, media, Search

Most Brits start online journey with search (but many don’t trust results)

September 27, 2019
Top search tips: 5 SEO hacks to boost site rankings in 2021
Top search tips: 5 SEO hacks to boost site rankings in 2021

Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.

Ads, Search brands, Google, Search, technology, UK

Right to reply: What Google’s ‘Right to Be Forgotten’ victory means for tech and privacy

September 26, 2019

This week, the Court of Justice of the European Union ruled that “right to be forgotten” does not extend to the versions of Google’s search engine directed to non-EU member states. Ron Moscona, a partner at the international law firm Dorsey & Whitney, looks at the implications for the digital industry.

Ads, Regulation, Search content, global, Google, Privacy, Search

Right to be forgotten: Google wins court battle to keep it EU-only

September 24, 2019

Google will not have to adhere to a ‘right to be forgotten’ law outside Europe, according to a new ruling in court this week.

Regulation, Search Europe, Google, Privacy, Search

Mobile ad trends: Clicks rise (but conversions still lag behind desktop)

September 20, 2019
Mobile ad trends: Clicks rise (but conversions still lag behind desktop)
Mobile ad trends: Clicks rise (but conversions still lag behind desktop)

Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.

Ads, Content, Mobile advertising, apps, content, marketing, Search

Top tips: How to elevate the user experience from ordinary to extraordinary

September 18, 2019

Positive brand perception is based not on a single moment but a culmination of interactions, explains Marc Schillaci, CEO of ecommerce specialist Oxatis Group. He discusses a four-step guide to delivering an optimised strategy that will make shoppers feel appreciated and valued at every point in their journey.

Content, E-commerce brands, ecommerce, Google, Search, technology

Global Halloween trends: Pop culture (and local culture) drives purchases

September 16, 2019
Global Halloween trends: Pop culture (and local culture) drives purchases
Global Halloween trends: Pop culture (and local culture) drives purchases

Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.

E-commerce, Search Entertainment, games, global, local, Search
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