Panic Brits search for last minute gifts the day before Valentine’s Day
More than 7 in 10 retail searches related to Valentine’s Day will be made from a mobile device in the run up to the big day this year, according to a new report.
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1 in 5 using voice search on mobile
Voice search is on the rise, with one in five mobile users talking to their phones to find information, according to new research.
Valentine’s Day: Google’s guide to getting mobile brand love [INFOGRAPHIC]
As we get closer to one of the most loved, and dreaded days of the year, brands are thinking about how to capitalise on loved up shoppers. Research by Google shows there is 60% rise in mobile consumers who reach for their mobiles to shower their partners with gifts.
Cadbury reveals new Milk Tray Man after online search
Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign.
Yahoo cuts 15% of jobs after $4.4bn loss
Yahoo is cutting its workforce by 15% as part of an “aggressive strategic plan” to drive growth after dropping to a $4.4bn loss for 2015.
Analytics case study: Behind the scenes video shows how Google revamped Hertz marketing
Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a … [Read more…]
YouTube adds video donation option
Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform.
Top client retention tips: Three steps to keep your customers coming back for more
In an age where it costs five times more to acquire a new customer than it does to keep an existing one, Gavin Harris, senior UX consultant at Box UK looks at three simple steps digital marketers can take to increase their client retention.
Top ecommerce tips: Retailers go back to the future with ‘personal shopper’
From individually created recipe ideas and ingredients lists in supermarkets to intuitive, customer inspired fashion recommendations, retailers have the chance to transform the in-store engagement. As the quality of the in-store experience becomes a critical aspect of brand value, Craig Sears-Black, Managing Director, Manhattan Associates, explains the importance of empowering store assistants with actionable customer … [Read more…]
Google paid $1bn to be default Apple search engine
Google knows that iPhone users mean big business- so much so that it paid Apple $1bn to be the default iOS search engine in 2014.