Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high of 36.4% during the period May to July 2016, a full five percentage points up on the same quarter last year, according to new research.
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer.
Pinterest is changing the way it sells ads, letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression.
Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). John Stuchfield, Head of Paid Search at Found, looks at how the move give advertisers far greater control of their bids.
The Competition and Markets Authority (CMA) has published its “shake up” of the UK’s banking sector with plans to implement a one-stop app where consumers can track their accounts across multiple banks.
Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, social customer service firm Sentiment looks at seven of the best uses of branded chatbots.
The UK’s interest in joining a political party has increased by 7,000% post-Brexit, according to new research looking into search trends after the shock result of the EU referendum.
The digital divide is a reality, with the UK split into not two, but three levels of engagement with the digital world: “dawdlers, devotees and day-to-day doers”, according to new research.
With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels.
Increasing web traffic is great, but how can you convert online leads into actual sales? This new infographic from Parker Software looks at how to drive ecommerce conversion rates.