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Trump v Clinton: Who wins in Google search?

November 8, 2016

Both Donald Trump and Hillary Clinton’s campaign websites are reaching their peak in terms of Google search visibility as the climax to the US election approaches, according to new research.

News, Search advertising, content, Google, Search, Twitter

Search trends reveal most popular toys for Christmas 2016

November 4, 2016

With Christmas is under two months away Hitwise reveals the products Brits have already started searching for – with ‘Hatchimals’ the clear favourite.

E-commerce Amazon, Christmas, Google, retail, Search

Black Friday RIP? Amazon to run daily sales until December 22nd

November 3, 2016

Amazon has changed the rules of Christmas retailing, announcing that it will run Black Friday- style offers all the way until Dec 22nd this year.

E-commerce Amazon, Christmas, Search

Technology can boost airline marketing- survey

November 3, 2016

There is a significant opportunity for airline marketers to use technology to drive customer loyalty and improve customer service, according to new research.

E-commerce, Mobile email, Facebook, marketing, Search, security

Halloween fancy dress searches: ‘Suicide Squad’ and Trump tops list

October 27, 2016

Over half a million Brits have already started researching online for this year’s Halloween costume, with ‘clever ideas’ and popular culture topping the list, according to new research.

Ads, E-commerce Search, UK

8 facts about Google Rank Brain [INFOGRAPHIC]

October 25, 2016

Google is now using a machine learning technology called RankBrain to help deliver its search results. This infographic looks at 8 facts behind the new AI-powered search tool.

Ads, Search digital marketing, Google, infographic, marketing, Search

Johnson & Johnson debuts YouTube channel in India

October 21, 2016

Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice.

Ads, Content, Video content, India, marketing, media, Search

SEO split: Google mobile and desktop search to show different results

October 17, 2016

Google is completely splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web.

Mobile, Search advertising, digital marketing, Google, marketing, Search

Baidu debuts medical chatbot for doctors and patients

October 17, 2016

Chinese search engine giant Baidu is launching a “conversational” medical chatbot designed to make diagnosing illnesses easier.

Mobile, Search Android, China, local, Search

Periscope campaign: Mercedes Benz creates interactive treasure hunt with #FindTheSUV

September 26, 2016

For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.

Ads, Social, Video, Viral Italy, marketing, Search, Twitter, video
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