Yahoo embarks on major shake-up ahead of Verizon takeover
Yahoo is undergoing a major reshuffle as Verizon takes over the embattled web giant.
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Top 5 marketing-related searches of the year
With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016.
72% of marketers put data analysis ahead of social media skills
72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.
Japanese insurance firm replaces 34 workers with AI bot
Fukoku Life Insurance Mutual Company has cut 34 jobs, instead using IBM’s artificial intelligence bot Watson to take over assessing medical insurance claims over the phone.
Google now shows recipe options on food searches
Google has updated its search engine to display suggestions for recipes when users search for types of food.
UK’s insurance conscious consumers set to strike in January
January is set to be the prime time for insurance related searches as UK consumers look to safe guard themselves in 2017.
Top Google search trends of 2016: Pokémon Go beats Trump
Google has revealed its UK search engine’s top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince.
Google AI “makes search results more relevant than ever”- study
Google’s use of machine learning and artificial intelligence to better understand people’s search intentions and surface the most relevant results is paying off according to new research.
Google rebrands self-driving car division as Waymo
Google’s self-driving car project has rebranded itself as Waymo, working as an independent entity within the technology giant, as the project gets closer to a public launch.
Retailers “missing value of customer journey with last-click focus”
The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across the customer journey, according to new research.