Technology innovations “can tackle social isolation and loneliness”
A new report released by Internet of Things UK (IoTUK) outlines how emerging digital and social technologies can help tackle social isolation and loneliness.
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#IsItokforGuys: Lynx search ads tackle male stereotypes
Unilever’s Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.
Bose boosts Formula One sponsorship with Yahoo partnership
Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.
Spotfiy debuts QR-style codes to boost music sharing
Spotify has launched Spotify Codes, which lets users share any track, artist, album, or playlist available on the platform.
Brand Safety: The High Cost of Free?
With more than 1 billion average monthly visits and millions of video views per second, it is no wonder why brands look to use YouTube to build brand awareness – but at what cost? Mark Blair, VP of EMEA at Brightcove talks about the dangers of brands advertising appearing alongside controversial content and the growing … [Read more…]
Google Earth revamp adds guided tours, 3D imagery and David Attenborough world tours
Google has refreshed its Earth app and website, adding detailed 3D imagery and new “tours” that give people a guided look at exotic locations.
Facebook F8 round-up: VR “Spaces”, chatbot directory and typing with your brain
Facebook has unveiled a raft of new features during its annual F8 conference this week, including a new social VR app.
McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?
McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.
Google Image Search app gets “similar items” shopping suggestions
The Google Image Search app for Android is getting a new “similar items” feature offering users a selection of products to buy related to their search.
Teens pick Google as coolest brand (according to Google survey)
Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google.