Ahead of Black Friday (24 November) and Cyber Monday (27 November), Dr Felicity Hardley, Senior Lecturer in marketing and business strategy at Westminster Business School, believes that retailers and digital marketers need to be smart in how they set up their offers to make the most of the opportunities and avoid unwanted costs.
Many business owners tend to keep their personal and professional social media accounts separate. But when it comes to attracting new business and showing personality, perhaps it isn’t such a bad thing? Keren Lerner, Founder and Managing Director at Top Left Design outlines the importance of sharing personality when it comes to marketing, especially for … [Read more…]
Baidu has launched a smart speaker and robots that the Chinese Internet giant claims will give people a ‘sci-fi’ experience.
Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.
Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.
The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.
Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.
Consumers are changing their behaviour when looking at online reviews for local businesses – with many struggling to spot fake reviews when choosing who to use, according to new research.
SEMrush has carried out a study to shed light on some of the latest Halloween trends in the UK. Which costumes are the most popular? What regions in the UK are most engaged with Halloween?
Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.