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Black Friday tips: Retailers must not offer deals just for the sake of it

November 21, 2017

Ahead of Black Friday (24 November) and Cyber Monday (27 November), Dr Felicity Hardley, Senior Lecturer in marketing and business strategy at Westminster Business School, believes that retailers and digital marketers need to be smart in how they set up their offers to make the most of the opportunities and avoid unwanted costs.

E-commerce behavioural targeting, government, marketing, Search, smartphones

Top social media tips: Blending personal and professional personas

November 20, 2017

Many business owners tend to keep their personal and professional social media accounts separate. But when it comes to attracting new business and showing personality, perhaps it isn’t such a bad thing? Keren Lerner, Founder and Managing Director at Top Left Design outlines the importance of sharing personality when it comes to marketing, especially for … [Read more…]

Social Facebook, Google, marketing, media, Search

Baidu bets on IoT with smart speaker and two robots

November 20, 2017

Baidu has launched a smart speaker and robots that the Chinese Internet giant claims will give people a ‘sci-fi’ experience.

Mobile, News music, Search, technology

Boston Dynamics’ Atlas robot does backflips

November 17, 2017

Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.

Mobile, News Search, video

Health search trends: Online health sites succeed with long-form content

November 17, 2017

Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.

Search content, Google, images, marketing, Search

Brits want AI to help choose their holidays

November 17, 2017

The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.

Content, E-commerce images, Search, technology, Travel, UK

UK consumers experiencing Black Friday fatigue due to extended deals

November 14, 2017

Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.

E-commerce Amazon, content, marketing, retail, Search

Most consumers saw a fake review this year (but most people can’t always spot them)

November 8, 2017

Consumers are changing their behaviour when looking at online reviews for local businesses – with many struggling to spot fake reviews when choosing who to use, according to new research.

E-commerce, Social apps, local, Search

Halloween search trends: Most popular costumes from Warner Bros films

October 27, 2017

SEMrush has carried out a study to shed light on some of the latest Halloween trends in the UK. Which costumes are the most popular? What regions in the UK are most engaged with Halloween?

Search Search, UK

Twitter plans to make political ad funding more transparent

October 25, 2017

Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.

Social advertising, apps, marketing, Search, Twitter
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