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SEO Ranking– What factors you need to focus on for your site

October 22, 2018

There are literally hundreds of ranking factors in search, but as Google keeps bringing in new algorithms and enhancing its technology the lists keep changing. Chris Simmance of Optus Digital explains which factors remain a constant to get good ranking and why for the best part website owners shouldn’t waste their time on the others.

Ads, Content, Search content, Google, images, media, Search

Pinterest makes pins more shoppable with real-time pricing and upselling

October 17, 2018

Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations.

E-commerce, Social brands, Search

Yahoo takes on Slack with group chat app Yahoo Together

October 9, 2018

Yahoo has launched a new messaging app, called Yahoo Together, just a few months after closing its legacy IM platform.

Mobile, Social Android, apps, Search, Yahoo

The 8 worst business decisions ever made

October 9, 2018

From turning down buying Google for $1m to refusing to partner with Netflix, tis new infographic looks at some of the most costly decisions in business history.

Ads, Content, News, Search, Social brands, Google, infographic, Microsoft, Search

Trio of digital agencies merge to offer ‘psychological edge’ on competitors

October 3, 2018

London agencies Energy House Digital (Paid Search and Development), Neuro Web Marketing (Psychology based CRO, UX and SEO) and Digivate (SEO and Development) have t announced their merger in a bid to become the UK’s leading agency in the delivery of psychology led digital marketing.

Ads advertising, agencies, digital marketing, marketing, Search

Twice as many people think content marketing is “valuable” than “unreliable”

September 27, 2018

Nearly 70% of people consider content marketing “useful and valuable,” which encourages them to research and even make a purchase from a company.

Content content, marketing, Search

Nearly half of businesses spend more than $500k on digital marketing

September 17, 2018

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey.

Ads content, digital marketing, marketing, media, Search

Most retailers feel digital transformation ‘requires a change in leadership mindset’

September 14, 2018
Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020
Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Speaking at Tech. brought to you by Retail Week and World Retail Congress, Colin Light, Digital Consulting Leader at PwC, reveals how leadership needs to change, and how leaders are ditching the five year plan to look to three years ahead, as digital transformation changes the nature of leadership.

E-commerce retail, Search, technology

Burger King puts social first with £20K chicken competition

September 10, 2018

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

Ads, Content, Social, Video, Viral marketing, media, Search, UK, video

Top ecommerce tips: eBay is changing- Are online retailers ready?

September 7, 2018

eBay is changing the way it does business – and the question is are online retailers ready to capitalise? Online retail expert Craig MacCallum gives his top 5 tips on how online retailers can capitalise on these changes.

E-commerce eBay, ecommerce, retail, Search
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