Search Archives

Marketers not “putting their money where their mouth is” when it comes to data sharing

December 6, 2018

SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research.

The role of reviews: Google more trusted than trip advisor for star ratings

December 6, 2018

Over half (57%) of online users trust a 3 – 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.

Google’s new ‘zero results’ gamble: What does it mean for content marketing?

November 29, 2018

After this week’s news that Google has actually launched zero search results for time, conversions and maths, Nathan Abbott, Content Manager at by Kaizen has conducted some research into what this means for the content marketing industry.

60% of searches for Black Friday sales ‘made on Thursday night’

November 27, 2018

There was a wave of pre-Black Friday night-time surfers, with most search queries (60%) for Black Friday sales actually occurring between 10pm-12am on Thursday 22nd November, according to new research.

The Psychology of Shopping: Three new consumer trends shaping retail

November 15, 2018

‘Self-care shoppers’, ‘virtuous circlers’ and ‘social capitalists’ are three new emerging shopping trends on retail, according to new research looking into the thought processes that convert browsers into buyers.

Mobile adspend passes €10bn in first half of 2018- IAB Europe

November 13, 2018

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

70% of consumers have yet to act on voice search results alone

November 8, 2018

Voice tech trends: users move from awareness to purchase

Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research.

Search data reveals growing business concerns over Brexit

October 30, 2018

Spikes in searches for business-related Brexit issues coincide with key political landmarks such as the triggering of article 50 and the Prime Minister’s calls for a post-Brexit transition period, according to new research.

eBay buys Motors.co.uk to take on AutoTrader

October 22, 2018

eBay is buying online car marketplace Motors.co.uk from Cox Automotive, in a bid to take on the likes of AutoTrader in the UK.