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Snapchat influencers forced to label sponsored endorsements

August 8, 2016
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snapchat smashes revenue estimates as users and messages soar in lockdown

New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands.

Ads, Content, Regulation, Social brands, content, paid content, Samsung, Twitter

Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far)

August 4, 2016

Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research.

Ads, Video, Viral brands, content, games, global, Samsung

Olympic “sharing-fest” to be a goldmine for marketers

July 25, 2016

With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers. The study, from Radium One, suggest that Samsung, Omega and Panasonic the most reliant Olympic partners on “Dark Social” sharing. The data … [Read more…]

Content, Social brands, content, email, games, Samsung

Viral of the week: Samsung gets VR viewers to ‘Face Their Fear’

July 18, 2016

Can VR help people overcome their fear of spiders? Samsung wanted to find out with this new VR experiment. See why it’s our viral of the week below…

Uncategorized Samsung

Samsung partners food blogger Jack Monroe for TabPro S campaign

July 12, 2016

Samsung has launched a new video camapgin to promote its new TabPro S hybrid laptop, recruiting popular food blogger Jack Monroe.

Mobile, Video, Viral marketing, Samsung, technology, UK, video

Cannes Lions 2016: Video highlight from all eight days

June 28, 2016

This year’s Cannes Lions festival was packed with big players in digital…and plenty of big name celebrities too. We’ve complied video highlights covering every major presentation during the festival.

Ads, Video, Viral Samsung, video

Cannes Lions 2016: Highlights from Day Three

June 22, 2016

The third day of Cannes Lions features talks from Sir John Hegarty, Brian Chesky and Joanna Coles, Samsung, Adobe with Stefan Sagmeister. Watch this video highlight reel capturing key moments below.

Ads, Viral Samsung, video

Android Pay finally goes live in UK

May 19, 2016

Android Pay has officially launched in the UK, following the launch of Apple Pay in the country last year.

E-commerce, Mobile Android, Apple, retail, Samsung, Twitter

Top smartwatch brands: Apple leads way (but demand is small)

May 3, 2016

With the anniversary of the Apple Watch coming up over the weekend, new research looks into the top-selling smartwatch brands in both the US and UK.

Mobile Apple, brands, global, Samsung, smartphones

Lost in translation: Why the ‘grimace’ emoji is confounding texters

April 14, 2016

When is a smile not a smile? The different ways that phones display emojis is leading to some embarrassing mix-ups, according to new research.

Mobile, News Apple, Google, Microsoft, Samsung, smartphones
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