Skype lets businesses offer free public wi-fi for £10 a month
Skype is offering businesses the chance to offer free public wi-fi, provided they sign up through a Skype app.
retail
Guest comment: Good marketing is for life, not just for the Olympics
Simon Robinson, senior director marketing and alliances EMEA, Responsys, discusses how marketers can build on marketing success achieved during London’s summer of sport and transform it into long-term gain.
Online retailers ‘losing millions from abandoned baskets’
UK online retailers could be losing millions of pounds worth of sales from customers who click away from a full basket and abandon their purchases, according to new research.
Amazon debuts Cloud Player in the UK- streams all songs for £22 a year
Amazon has launched its Cloud Player in the UK, offering an online backup of all their songs purchased from the online retailer.
Facebook tracks consumer purchase journey with Datalogix pact
Facebook is working with US data provider Datalogix to measure how many people who view ads on the social networking site then go on to buy that product in a store. Initial testing from the two firms indicates that on average, for every dollar a marketer spent on Facebook it earned an additional $3 in … [Read more…]
Online shopping ‘fell 11% during Olympics’
Olympic fever had a detrimental effect on UK online sales in the UK, which fell 11% during August, according to new figures.
Right to reply: The rise of in-store mobile platforms
This week, Deloitte Digital has predicted that mobile will influence £15billion in-store sales in 2012m. The survey of more than 2,000 consumers highlights how mobile devices are being used by shoppers. Mark Haviland, MD, Rakuten LinkShare UK, the world’s largest affiliate network, working with hundreds of retailers in response to the news.
Right to reply: Retailers need to shake off ‘barnacle effect’
This week’s retail industry report from Deloitte stated that as shoppers increasingly prefer to buy online, some retailers’ attachment to top line volume growth rather than the quality of income generated (dubbed ‘the barnacle effect’) could put their survival at risk. Adam Stewart, Marketing Director at Rakuten’s Play.com argues why online and offline work best … [Read more…]
Secret Apple handbook leaked- Banned words include ‘crash’, ‘bug’ and ‘freeze’
Apple’s customer service secrets have been leaked via a Genius handbook that bans employees from saying words that will alarm customers, according to a news report.
Paypal testing mobile payments in McDonalds
PayPal is testing an app-based checkout system in McDonald’s restaurants in France, as the online payments system looks to secure pole position is the increasingly important mobile payments sector.