BT and EE are persistent bad offenders with the lowest response rates and slowest response times on Twitter, while Lloyds Bank, NatWest and Morrisons are the best, according to new research looking into social CRM.
The shift toward using mobile devices for shopping online continues, with 40% of UK online retail sales in Q4 2014/15 (November– January) completed through tablets and smartphones, according to the latest research from IMRG and Capgemini.
More people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping, according to new data.
BT has bought the UK’s largest mobile operator EE for £12.5bn as the telecoms firm expands into the lucrative ‘quad play’ sector to take on Sky.
Amazon posted profits of $214m (£142m) in the three months until 31 December, down on the same period in 2013.
Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.
Parcel volumes performed as expected both for 2014 as a whole and over Christmas – despite a ‘tsunami effect’ on demand caused by exceptional sales activity over the Black Friday weekend, according to research.
As the digital and real worlds merge, brands need to unify their customer experience across their websites and offline, argues Udesh Jadnanansing, Founder and Managing Partner at Mopinion.
A solid Christmas online finished off 2014, with new data from the IMRG Capgemini e-Retail Sales Index indicating that £104bn was spent online in 2014, the first time annual spending has exceeded the £100bn barrier.
Tesco is planning to sell off dunnhumby, the firm behind the supermarket’s ClubCard points scheme, with WPP reportedly lining up to buy marketing data services business.