On the 1st January, the UK’s rate of VAT will rise to 20%. Research released today from affiliate network LinkShare, reveals that targeted marketing campaigns will be the most effective way to win business in the post-raise world. 30% of marketers* claim that mass marketing techniques will give way to individualised campaigns in 2011.
Frank Lord, VP EMEA at ATG describes a new way of shopping that puts consumers directly in the driving seat and explains why technology is the real game-changer
BT has announced it has passed the two million mark for UK hotspot networks.
Tesco Direct has launched a mobile website, letting shoppers buy non-food and household items, directly from mobile phones.
Asos is developing a new feature on its online fashion that it hopes will encourage smaller, independent designers to sell through its website.
Online retailers are very inconsistent with metrics for analysing profitability online – from their web site to specific products, customers and marketing activities, according to a new report.
This week the leading names in retail met at a closed meeting at the NGR US summit, in Miami.
Retailers need to find ways to improve the online shopping experience without ringing the privacy alarm bells according to Frank Lord, VP EMEA at ATG.
US electricals retail giant Best Buy has launched its UK transactional website, including customer recommendations from a partnership with Reevoo.
US electricals giant Best Buy will launch an online shop in the UK within the next fortnight, rivaling the likes of Currys, Comet and Argos in the electricals market.