Facebook planning new mobile ad technology?
Facebook is planning to release a new type of mobile advertising system that will be targeted to the types of apps that customers use on their handheld devices, according to a news report.
Privacy
Six types of social media users (Infographic)
Are you a ‘spark’ or an ‘onlooker’? This infographic from loyalty management firm Aimia looks at the 6 most common US social networkers by catergory type.
Cookie law compliance for mobile marketing
How does the new EU cookie law affect mobile tracking? This report from the DMA offers a guide to mobile marketers on changes to customer consent, and how to turn the new law to your advantage.
Facebook ignores own user poll on privacy due to ‘low turnout’
Proposed Facebook privacy policy changes have been rejected by Facebook users taking part in an official poll on the social networking site. However, Facebook has decided to ignore the results of vote due to ‘too few users made their wishes known’.
Microsoft ‘Do Not Track’ U-turn- User consent now needed for IE browsers
Microsoft has backed-down over its controversial decision to make its ‘Do Not Track’ feature the default on its next Internet Explorer browser.
Case study: C4 uses new cookie law to its advantage
As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. See how they did it here…
Google bosses ‘knew about Street View data snooping’
Google could face further legal action for using its Street Cars to harvest data from resident’s unsecured WiFi networks.
Watered-down EU cookie law comes into force with last minute changes
A controversial new series of online privacy rules have come into effect within the European Union’s 27 member countries, requiring companies to receive consent to track individuals’ actions online.
Facebook updates Fan Page manager for mobiles
Facebook has launched a Page Manager app, letting page owners keep their fans up to date while on the go.
Right to reply: EU cookie law a boost for targeted ads?
With the EU Cookie Directive coming into force, digital marketers and retailers from all areas of the industry are going to have to ensure they comply, while still aiming to gather valuable data on online behaviour. Mark Haviland, MD at Rakuten LinkShare, explains what this means for the industry.