Mobile apps 10 years on: Social and daily habits apps top list
A decade on from their creation, mobile apps usage is growing more than ever, according to new research.
media
adsquare and TabMo join forces for “one-stop shop” mobile advertising
Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare.
McDonald’s Japan holds ‘General Election’ for burger upgrade
McDonald’s Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal.
Twitter fail: British Gas in hot water over “tacky” Bowie tweet
A British Gas customer service tweet marking the anniversary of David Bowie’s death has sparked a Twitter frenzy.
72% of marketers put data analysis ahead of social media skills
72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.
Medium cuts staff by a third to tackle “broken ad system”
Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a “broken” ad-based revenue system.
Orangina pranks customers with #shakethedispenser viral camapign
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.
Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.
IAB UK appoints Jon Mew as CEO
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.
KFC turns to Instagram for “Kentucky Fried Football Challenge”
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”.