UK Government gets serious about digital with renamed department
The UK’s Department for Media, Culture and Sport will now be known as the department for Digital, Media, Culture and Sport, retaining the same DCMS acronym.
media
Top Instagram marketing tips from the world’s biggest brands [INFOGRAPHIC]
Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram.
How celebrity endorsements influence young consumers
Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research.
Mobile app performance remains a problem a decade after iPhone launch
On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential, according to new research.
Top crisps brands on digital: Popchips beats Walkers for engagement
Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.
Is Cannes Lions too big? Publicis quits next year (and WPP may follow)
Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.
Cannes Lions 2017: Video highlights from days 5 and 6
Celebrities flocked to Cannes Lions as “entertainment” day descended on the festival. We look back at some of the highlights…
Social media hacks for SMEs: Tips for the 5 big social networks
Each social media channel comes with its own challenges. With this in mind, Hiscox has complied some handy hacks for the main social media channels; Facebook, Twitter, Instagram, Pinterest and LinkedIn.
Cannes Lions 2107: Whirlpool wins top data prize for ‘Care Counts’ ad
Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.
Cannes Lions 2017: Highlights from days three and four
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.