media Archives

ComScore makes viewability metrics open to all for free

September 14, 2017

comScore has extended access to its free viewability measurement solution around the globe.

Smartphone use in the UK overtakes desktop for first time

September 12, 2017

In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest time spent forecast.

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app

September 12, 2017

Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.

AppNexus and Rubicon Project take on DoubleClick with ‘Prebid’ ad group

September 12, 2017

AppNexus and Rubicon Project have teamed up to create Prebid.org inc. an independent organisation dedicated to the development and promotion of open-source header bidding solutions to drive publisher monetisation.

Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda

September 8, 2017

IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”

September 8, 2017

Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.

5 reasons why millennials make great employees

September 7, 2017

Millennials have had more than their fair share of bad press lately. Dubbed the ‘go nowhere’ generation, they’re often associated with a lazy, risk-averse attitude, but are they just misunderstood? With inspirational millennial entrepreneurs making headlines and many businesses investing in a millennial workforce, it would seem so. Nick Pollitt, Managing Director of office furniture … [Read more…]