SpotX integrates with Amazon’s transparent ad marketplace
Video ad serving platform, SpotX, today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
media
Boost to publisher paywalls: Google ends ‘first click free’ policy on media sites
Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world’s biggest search engine could be asked to pay for it.
Cool or creepy? Google AI camera “decides when to take photos”
Google has launched Clips, will be the first standalone camera from the internet giant that takes on the likes of Go Pro. But is its AI camera that chooses when to snap pictures liberating… or creepy?
Sprinklr updates customer experience management platform
Customer experience management platform Sprinklr has launched eight new integrated products within the Sprinklr Experience Cloud.
Getting ‘third-party verified’ is high on mobile media buyers’ agenda
While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.
Top tips: The 3 critical questions for using AI in marketing
Everyone’s talking about artificial intelligence, but what are the practical steps you need to take to get it to work for your business? Assaf Baciu, SVP of product, Persado looks at the questions organisations have to ask if ask if they’re aiming to use AI in marketing.
Third of shoppers stopped buying from brand due to trust issues
Over a third of UK shoppers (36%) have ‘stopped buying a brand or using a company’ because they were uncomfortable with something they did or stood for, according to new research.
Oath debuts global ‘Build Your Brand’ campaign
Oath, a subsidiary of Verizon has launched its first global brand campaign, #BuildYourBrand, which will span nine global markets and underscores the company’s differentiators across mobile, video and data for advertisers, publishers and partners.
Uber Vs TFL: who’s driving social media?
Uber and TFL have taken media by storm this week, but how have they faired up on social media?
Top tips: How to prevent, and recover from, a social media hack
A hacked social media account can damage your reputation, especially when you’re supposed to have a certain level of social media savvy. Blaise Grimes-Viort, chief services officer at social media agency, The Social Element, offers a checklist for people to use if they want to prevent, detect or recover from, a social media hack.