Guest comment: Don’t be caught out in the social media cold this holiday season
With Christmas just around the corner Adrian Cockle, Hootsuite’s EMEA Industry Principled shares his top tips for ensuring your brand stays relevant this Christmas.
media
Disney to buy Fox: Ready for a Netflix showdown?
Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.
Aldi tops Christmas ad rankings with Boots hot on its heels
Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.
Kia invites parents to ‘Live Every Moment’ in the journey of parenthood
Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.
eCommerce revenues rose 3,800% on Black Friday
Online retailers coped with 10,000 queries per second and enjoyed 100% service availability on retail’s most demanding day, according to new research.
Sprinklr debuts new Reddit listening tool for brands
Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data.
Age of the Internet: Three Ways to Attract Millennials as An Insurance Company For 2018
In this post, Harris Balcombe discusses three tips insurance businesses need to adopt, in order to reach the millennial mindset that will dictate the UK’s insurance industry for decades to come.
Guest comment: Shifting consumer attitudes provide new location marketing opportunities
Ian James, GM, International, Verve looks at how consumers feel about sharing location information and why this is significant for publishers and advertisers.
Virals of the year: Hyundai and the US Military create super bowl ad in under an hour
For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away.
Facebook selects first non-US viewability partner
Facebook has selected its first viewability measurement partner to come from outside the US.