Despite the rise of hashtag driven movements such as #MeToo and #TimesUp, social buzz around the 2018 Oscars largely focused on the films rather than the controversy, according to new data.
Jordan Peele, winner of Best Original Screenplay for Get Out, was the most Tweeted about celebrity by UK Twitter users during this year’s Oscars, according to new data.
The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant.
Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.
The percentage of the US population over 12 Americans aged 12 and older using Facebook has dropped 5 percentage points to 62% this year, marking the first decline in a decade, according to new research.
Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.
Demand for remote and flexible working has risen dramatically over the last few years. Nick Nonini, Managing Director EMEA at Verint Systems, looks at how businesses are empowering their workforce to meet the demands of the always on customer.
People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.
The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.
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