Video ad engagement rises in the UK
UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research.
media
Facebook updates privacy amid Cambridge Analytica scandal
Facebook has unveiled new tools to make it easier for users to see and access the data the social network holds on them, as the social media giant aims to regain trust after a backlash from users over the Cambridge Analytica data scandal.
Adobe Advertising Cloud Creative goes programmatic
Adobe has launched ‘Adobe Advertising Cloud Creative’ – a new tool designed to help the relationship between brands and their creative agencies and teams.
Video competition to demonstrate crowd-sourced storytelling
Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.
Digital to account for 50% of US $197bn ad investment in 2018
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
Top bosses ‘rely on limited data’ to drive business change
Organisations ignore crucial sources of customer feedback, thus missing out on opportunities to meet customer expectations, according to new research.
Snapchat goes local with ‘Radius Targeting’ for advertisers
Snapchat has launched a major update to its location targeting ad targeting, letting brands target Snap Ads and Filters around a specific location, such as a retail store, university, restaurant, airport, or concert.
Digital transformation by sector: 6 different industries compared
The vast majority of firms (85%) plan to invest in digital transformation this year, according to a new study looking into the retail, banking, healthcare, insurance, telco, and media industries.
Facebook and Instagram video viewability to be verified by Meetrics
Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.
US election: Facebook under fire for Cambridge Analytica ‘data breach’
Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.