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media

White paper: AI crucial to future of marketing

April 10, 2018

Artificial intelligence (AI) will play a key role in revolutionising marketing in the near future, according to a new white paper looking into how technology drives marketing effectiveness.

Ads, Content marketing, media, technology

Facebook users would have to pay to opt out of profile data sharing- Sandberg

April 10, 2018

Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg.

Ads, Content, Social advertising, content, Facebook, marketing, media

Top tips: The age of the digital dinosaur is over

April 9, 2018

Keren Lerner, Founder and Managing Director of Top Left Design explains why the age of the digital dinosaur is over and why business owners need to take responsibility for their marketing strategy in a world where everyone is fighting to be heard.

Ads, Search advertising, Google, marketing, media

Facebook to verify major page owners to fight fake news

April 9, 2018

Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda.

Content, News, Regulation, Social advertising, content, Facebook, media

Display advertising continues to be largest driver of digital publisher revenue

April 9, 2018

Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.

Ads, Content advertising, content, Entertainment, media, UK

TabMo partners adsquare with ‘Branding To Store’ mobile ad tool

April 5, 2018

TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign.

Mobile advertising, agencies, brands, FMCG, media

Top social media tips: Brands get better organic visibility with Instagram Stories

April 5, 2018

Jordan Julian, Social Media Analyst, Socialbakers, looks at how marketers and brands can achieve better organic results using platforms such as Instagram Stories.

Ads, Content, Mobile, News, Social brands, content, Facebook, media

Facebook admits ‘potentially every user’ hit by data breach

April 5, 2018

Facebook founder Mark Zuckerberg has rejected calls to stand down as CEO or fire staff over ‘mistakes’ during the Cambridge Analytica scandal, after it was revealed that potentially every Facebook user has had their information scraped.

News, Regulation, Social apps, email, Facebook, media, Search

75% of US advertisers ‘already using influencer marketing’- report

April 5, 2018

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

Ads, Content, Social brands, content, Facebook, marketing, media

LinkedIn launches video for Sponsored Content and Company Pages

April 4, 2018

LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network.

Ads, Social, Video advertising, content, global, marketing, media
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