UK shoppers’ interest in celebrating Father’s Day stands at 52%, with spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million, according to new research.
Angry Birds maker Rovio Entertainment has launched an animated series set to air exclusively on YouTube during the World Cup tournament, featuring Everton stars Wayne Rooney, Dominic Calvert-Lewin, Tom Davies, Cenk Tosun and social media star Tekkerz Kid.
Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range, which sees Fiat bring a car into the cinema foyer for the first-time.
Booking.com was the biggest spending travel website for search advertising in Q1 this year, while TripAdvisor took the top spot for organic search, according to new research.
Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour.
Advertising is irritating too many consumers and failing brands in the process. Neil Johnson, creative solutions manager at mobile advertising technology company, TabMo offers a guide on how to make mobile ads that are ‘not annoying’.
We’re all used to hearing about the magic of AI and how it’s going to change the world. But what are the real-world uses? John Spooner, head of data science at analytics leader SAS, looks at how intelligent analytics can help companies understand their customers’ deepest and most complex desires to drive better personalisation and … [Read more…]
A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI.
Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research.
Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.