media Archives

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”)

June 29, 2018

Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

Guest comment: The power of organised creativity

June 28, 2018

Can a creative process really be optimised by an organised technology? Johann Butting at Slack looks at why, contrary to popular opinion, organisation can stimulate creativity rather than hamper it.

Top 11 brands that should be jumping on the Love Island bandwagon

June 28, 2018

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.

Guest comment: Cannes the party continue?

June 27, 2018

On his return from the Riviera, Chris Childs, managing director UK at creative mobile DSP TabMo, looks at some of the key themes from this year’s Cannes Lion’s festival, including AT&T’s programmatic venture, lower attendance and the GDPR void.

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

June 27, 2018

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

Pinterest Pincodes: Furniture store Neptune uses QR-style codes

June 26, 2018

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.

Who’s wining the World Cup on social media?

June 26, 2018

Throughout the 2018 World Cup, social media marketing platform Socialbakers will be sharing data on which players and teams are winning the ‘social media World Cup’ – who is garnering the most interactions on social media, and why?

Cannes Film Winner: Tide spoofs Old Spice to take top award

June 25, 2018

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

June 25, 2018

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with “Trash Isles”, winning this year’s Design and PR Cannes Lions award in the process.

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

June 25, 2018

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.