media Archives

Guest comment: Why IGTV is making Instagram even more sticky for marketers

July 12, 2018

Last month Instagram launched its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing. Yuval Ben-Itzhak, CEO at Socialbakers looks at the implications for marketers.

49% of agencies rely on own advertising technology for programmatic media buys

July 12, 2018

Programmatic ‘key driver of UK digital media quality improvements in 2020’

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.

Wimbledon wipe out? 63% of UK scheduled to tune in to World Cup

July 11, 2018

Only 8% will be sticking with the tennis should it over run into the World Cup final, according to new research.

Social media and the spread of fake news: Could you call It out?

July 11, 2018

You can’t deny the power of social media for enabling conversation like no other medium in history – but is it also responsible for the spread of fake news in our societies?

Social Media World Cup: Kane and Alli top England social buzz ahead of semis

July 10, 2018

Following a bumper weekend of World Cup action, France remain the top semi final team in terms of social buzz, with England coming second, according to new research.

French newspaper Le Figaro seals 3-Year deal with Taboola

July 9, 2018

Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.

Going public: Social media needs to be the beating heart of the public sector

July 5, 2018

For public sector organisations, simply being on social networks is not enough. Rob Coyne, General Manager EMEA at Hootsuite, looks at why a clear social strategy, which considers the needs of the people, is the key to success for public sector organisations.

media

49% of agencies rely on own advertising technology for programmatic media buys

Wimbledon wipe out? 63% of UK scheduled to tune in to World Cup

French newspaper Le Figaro seals 3-Year deal with Taboola

Cryptocurriencies ‘infuenced by emotion over economics’

Most consumers are happy to share data (but only if the benefits are clear)