media Archives

iotec buys native advertising startup Platform360

October 4, 2018

Digital media consultants iotec has bought Platform360, which will become iotec Native Limited, joins as a key component in iotec’s mission to increase transparency, quality and trust in the digital media supply chain – and builds on the success of iotec’s existing programmatic display, mobile and video offering.

Google metrics: YouTube and display ads get MRC approval

October 3, 2018

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

Criteo completes acquisition of Storetail

October 3, 2018

Ad platform Criteo has bought Storetail, a French media technology company that enables retailers to monetize native placements on their ecommerce sites.

Manufacturing sector ‘falling behind in marketing efforts’

October 2, 2018

Managers of manufacturing companies say there is room for improvement in their marketing activities, according to a recent survey.

SEO enters the mainstream: key factor for most marketing strategies

October 2, 2018

A growing number of marketers believe SEO to be a key factor to the success of their efforts, according to new research.

Facebook rolls out ads in ‘Stories’ format worldwide

October 2, 2018

Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally.

AudienceProject debuts TV measurement tool based on individual behaviour

October 2, 2018

MarTech firm, AudienceProject, is launching a new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

Tencent Social Ads enters into social media computer-based testing agreement with Pearson VUE

October 2, 2018

Computer based testing firm Pearson VUE has entered into an agreement with Tencent Social Ads (TSA), to deliver its social media exam throughout China.

Instagram founders step down

October 1, 2018

The co-founders of Instagram have announced they are quitting the social media company.

The new digital persona: What online value exchange means for millennials and Gen Z

September 24, 2018

Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research.