Top tips: 10 rules for engaging with social media
Market research company Firefly Millward Brown looks into consumers’ general attitudes and behaviours towards brands in social media.
Market research company Firefly Millward Brown looks into consumers’ general attitudes and behaviours towards brands in social media.
The Economist has launched the two new apps – The Economist for iPhone and The Economist for iPad – available now on the App Store.
Online ad spend in the US continued to accelerate in the third quarter, as the market rebounds from a slowdown last year, according to new data.
OpenAmplify has launched a new content management platform that lets marketers and publishers decide how they want to classify content across its ad network.
Google is running a test on its Google’s photo recognition tool, that will display adverts to users based on pictures taken by their smartphone cameras.
Women follow their emotions when it comes to choosing online video content, with cute and happy videos becoming the de-stressing therapy of choice, according to new research.
Women follow their emotions when it comes to choosing online video content, with cute and happy videos becoming the de-stressing therapy of choice, according to new research.
Professional social network LinkedIn has launched a pan-European campaign called BrandYou, to highlight the increasing importance of personal brand management.
The impact of social media on the British workplace has been documented by the UK’s largest network of regional job boards, MyJobGroup.
More than 1 million cell phones in China have been struck by the “Zombie” virus, according to Chinese state media, CCTV and Xinhua.