Top tips: 10 rules for engaging with social media
Market research company Firefly Millward Brown looks into consumers’ general attitudes and behaviours towards brands in social media.
media
The Economist gets free and paid apps
The Economist has launched the two new apps – The Economist for iPhone and The Economist for iPad – available now on the App Store.
Search drives US online ad revenue up 17%
Online ad spend in the US continued to accelerate in the third quarter, as the market rebounds from a slowdown last year, according to new data.
OpenAmplify lets advertisers classify content for publishers
OpenAmplify has launched a new content management platform that lets marketers and publishers decide how they want to classify content across its ad network.
Google Googles: Mobile pics converted into web ads via product recognition
Google is running a test on its Google’s photo recognition tool, that will display adverts to users based on pictures taken by their smartphone cameras.
Kitten therapy: Women de-stress with 'happy' web videos
Women follow their emotions when it comes to choosing online video content, with cute and happy videos becoming the de-stressing therapy of choice, according to new research.
Kitten therapy: Women de-stress with ‘happy’ web videos
Women follow their emotions when it comes to choosing online video content, with cute and happy videos becoming the de-stressing therapy of choice, according to new research.
LinkedIn debuts ‘BrandYou’ campaign across Europe
Professional social network LinkedIn has launched a pan-European campaign called BrandYou, to highlight the increasing importance of personal brand management.
Whitepaper: Social media in the workplace- help or hindrance?
The impact of social media on the British workplace has been documented by the UK’s largest network of regional job boards, MyJobGroup.
‘Zombie’ virus attacks more than 1m mobiles in China
More than 1 million cell phones in China have been struck by the “Zombie” virus, according to Chinese state media, CCTV and Xinhua.