Going mobile isn’t easy, and its even harder with the limited budgets and resourcers of a small firm. In theis article, Raam Thakrar and Freddie Gjertsen at Touchnote offer a guide to getting the most out of mobile for SMEs.
Teenagers are fast gaining the skills they need for the digital era. But, as ever younger children are now using the internet, a new report finds that many younger children lack basic internet skills, according to a new study.
This week Ofcom announced a new framework for mobile phone pricing that will force operators to radically reduce the cost of calls between networks. Here are the details and why they matter to digital marketers…
Microsoft, Facebook and Verizon were the top three most referenced technology brands in February, in terms of popular press releases, according to new research.
Microsoft, Facebook and Verizon were the top three most referenced technology brands in February, in terms of popular press releases, according to new research.
Leo Burnett, part of the Publicis Groupe has bought digital agency Airlock for an undisclosed sum.
As events continue to unfold in Japan, one software firm is making a material difference on the ground. Developed out of the political meltdown surrounding the astonishing tragedy of Hurricane Katrina, Google’s Person Finder tool is looking like it will become embedded in disaster relief processes worldwide. It’s a perfect example of how the digital … [Read more…]
Adobe has released an experimental Flash to HTML5 conversion tool on Adobe Labs, codenamed Wallaby, to help designers and developers port their videos and rich media across multiple platforms.
Media owners and ad networks will be trembling again as new forecasts predict Facebook taking around 20% of online ad revenue by 2015. If they’re right it will change the economics of web publishing and the role of behavioural advertising, it will also shift the focus for many consumer brands to be entirely within Facebook … [Read more…]
Social networking may be grabbing the focus of digital agencies in the Americas and Europe, but don’t write-off online radio advertising. That’s the message from the on-demand social radio pioneers at Pandora as they boost their online adsales teams.